Fifth is First – The Film

I had the honor to join the crew at Fifth Street Cross for the 2025 season and document its 20th anniversary: For twenty years, the Fifth Street Cross Series has embodied a simple truth: Sport is for everyone. What began as a backyard cyclocross race has grown into a community where cyclists—and now runners—of all backgrounds test their limits and fight for a championship that redefines what it means to win.

Fifth is First Promotion and Design

Trailer

First launch of the promotion began with the trailer.

Instagram Campaign

Instagram campaign collaborated with the Fifth Street Cross Series account.

Series of 3 posts, headlining banner. Each post opens up to a different image with the same typography language.

Poster graphic integrated into Instagram Reels.

Printed Material

Poster designed to be handed out at Fifth Street Cross events and hung at local businesses.